Caesars Entertainment on Tuesday became the first gaming/entertainment company to sign a deal with an NBA and NHL team when it entered into a multiyear agreement with Harris Blitzer Sports & Entertainment, whose properties include the Philadelphia 76ers, New Jersey Devils and Prudential Center in Newark.
The partnership will expand Caesars Entertainment’s sportsbook presence in New Jersey now available at two of its Atlantic City properties and its Caesars Casino & Sports App inside the new Caesars Club at Prudential Center.