When the first guests walk through the doors of Ocean Resort Casino on June 28, there is a good chance a member of the Deifik family will be there to greet them. Family is important to Bruce and Nancy Deifik and son Jordan.
And the new owners of the former Revel Casino Hotel believe a focus on treating everyone like they are part of theirs will be the most noticeable difference to guests. “We want to create a culture of family here,” said Jordan Deifik, principal of Ocean Resort.
“We’re firm believers in family, and we view everyone, from our team members to our guests, as an extension of that.” After Bruce Deifik purchased the $2.4 billion property at the north end of the Boardwalk for $200 million from Glenn Straub in January, one of the first things he said publicly about Ocean Resort was that it was going to be more inclusive than the previous occupant. Gone are the two-night hotel stay requirement, the smoking ban and the obstructive Boardwalk wall, which will be replaced by a soft incline of steps.