Don’t look now, but a new contender is quietly rising to the upper echelon of Atlantic City’s casino market. In recent years, the Golden Nugget has steadily — and stealthily — grown its gambling revenue and market share, surpassing better known, bigger rivals. In January, it reached the No. 2 spot in Atlantic City in terms of overall gambling revenue, trailing only the perennial market leader Borgata.
It ranked fourth among the city’s nine casinos for the full year 2018. And Golden Nugget has in recent years soared past the competition to dominate Atlantic City’s internet gambling market, taking in about twice as much each month as the nearest competitor.