Hard Rock welcomes first retail partner, Bernie Robbins Jewelers

The first announced retail partner for the new Hard Rock Hotel & Casino is a real gem. Bernie Robbins Jewelers will open a 1,500 square-foot luxury jewelry store on the Hard Rock casino floor. It will be the jeweler’s fifth location in the Greater Philadelphia area.

“Our more than 55-year story continues with this important milestone for Bernie Robbins, as it brings our local spirit of innovation and excellence to this $500 million renovation project with Hard Rock Hotel & Casino Atlantic City,” said Harvey Rovinsky, president and co-owner of Bernie Robbins Jewelers, via press release announcing the partnership.

“We have always credited our success to strong community partnerships and look forward to contributing to the revitalization of New Jersey’s iconic Atlantic City,” Rovinsky said. “We see great potential in this significant redevelopment project and look forward to a bright future for the city.”