ATLANTIC CITY, N.J., Nov. 9, 2023 — Hard Rock Hotel & Casino Atlantic City raised over $164,000 through their annual Pinktober initiative, ranking the resort nationally as the No.1 fundraising team by the American Cancer Society. Pinktober is a part of the Hard Rock Heals Foundation, the charitable arm of Hard Rock International, with proceeds benefiting American Cancer Society to support breast cancer awareness and research. To date, Hard Rock International has raised more than $10 million since the inception of Pinktober 23 years ago including $1.2 million raised in 2022. The funds raised by Hard Rock Atlantic City will benefit the American Cancer Society’s mission locally.
Hard Rock Atlantic City was the presenting sponsor of the Making Strides Against Breast Cancer Walk in Ocean City on Oct. 8 and a portion proceeds from rock-n-roll legends Foreigner’s sold-out shows on Oct. 27 and 28 at Hard Rock Live at Etess Arena benefited Pinktober efforts. Additional Pinktober fundraisers included themed food and beverage offerings, deluxe Pinktober Rock Spa services, and limited-edition merchandise.
Along with fundraising efforts, Hard Rock Atlantic City and Atlantic Medical Imaging through the AMI Foundation hosted the Dr. Jan Austin Mobile Digital Mammography Van, offering team members the opportunity to conveniently obtain breast cancer screenings during their workday.
“Hard Rock Atlantic City is honored to raise awareness and funds through our Pinktober initiative to support our community and the American Cancer Society,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City. “Breast cancer has impacted so many and the dedication of our team members, guests, and community to support one another is inspiring.”
About Hard Rock Hotel & Casino Atlantic City
With the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination. The property features an award-winning gaming floor that offers 2,250 slots, 120 table games, and dedicated Sportsbook, which has been recognized in Casino Player Magazine’s 2020 Best of Gaming Awards and USA Today’s 10Best Casinos. Boasting more than fifteen food and beverage offerings, guests are able to enjoy fine dining at Council Oak Steaks & Seafood, Kuro, Sandpiper, and Il Mulino, to casual fare at Hard Rock Cafe, YOUYU Noodle Bar, Sugar Factory and Fresh Harvest Buffet. The music-inspired resort offers guests a glimpse into the world’s most valuable and largest music memorabilia collection, along with services from Rock Spa® & Salon, which offers rhythm and music inspired treatments like the Soul Survivor Massage. With more than 150,000 square feet of meeting and event space, Hard Rock Atlantic City can fit any bill from intimate board meetings to large-scale conferences. For more information or to book your stay, please visit hardrockhotelatlanticcity.com.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for social impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.