Atlantic City’s newest casino promises to flood the city with live music.
The music-themed Hard Rock casino opening this summer promises to become an East Coast musical mecca, with over 200 nights of live music in its first year.
The global gambling, entertainment and resort company is also enlarging the concert venue at the former Trump Taj Mahal to fit 7,000 seats, up from the 5,200 it formerly held.
Jim Allen, CEO of Hard Rock International and a veteran Atlantic City casino executive, promised an audience last week at a local church that the new casino will offer more live music than Atlantic City has ever seen.
“When’s the first time someone has done 200 shows in Atlantic City?” he asked. “When’s the last time you saw entertainment on a night other than Saturday in Atlantic City? We’re going to make that commitment.”