Hard Rock attempts to win over A.C. community

Hard Rock Hotel & Casino Atlantic City executives met with more than 100 community members Tuesday to stress the casino wants the residents’ help in growing the resort.

“We will not get to the next level unless we bring together the community and the casino to get to the next level,” said Jim Allen, Hard Rock International chairman.

Hard Rock is on target to open sometime in June or early summer, Allen told those gathered at New Shiloh Baptist Church. The casino is being built where the former Trump Taj Mahal Casino Resort once stood.

“We are in good shape. There is always a curveball that can happen,” Allen said. The plan is to have Hard Rock grow the market and not just take customers from the other casinos, Allen said.