One might think buying a shuttered casino, spending $500 million on renovations, and committing to 200 live music acts per year was enough to make Atlantic City residents happy. Well, Atlantic City residents are happy that Hard Rock Atlantic City is coming to town.
But Hard Rock isn’t stopping there. Entirely renovating the former Trump Taj Mahal is only one piece of the puzzle for the iconic brand. The other part is building a mutually-beneficial relationship with the local community.