By Mark Giannantonio, president of the Casino Association of New Jersey, and Gary Musich, president and CEO of Visit Atlantic City
Many businesses in New Jersey and across the country are facing challenges due to national economic uncertainty. Here in Atlantic City, casinos have faced increased operating costs, inflationary pressures, and reduced visitation, as many customers have shifted to online gambling platforms. Despite these obstacles, the Atlantic City casino industry has demonstrated incredible resilience and adaptability. The casinos’ reinvestments in their properties and experiences, along with continued efforts of Visit Atlantic City, have worked to not only attract and retain customers, but also remain an essential economic engine for New Jersey.
Since 2020, the casino industry has spent more than $1 billion in revitalizing its properties, bringing a modern twist to the historic destination. According to Stockton University’s second annual report, Impact: Atlantic City Casino Industry, last year, operators spent more than $200 million on capital improvements, reinvesting in casino resort infrastructure and expanding on amenities. These enhancements included guest room and event space upgrades, remodeled gaming areas, refreshed dining venues and new cuisine experiences, along with years-long property transformation projects. Additionally, with the recent completion of the U.S. Army Corp of Engineers’ $40 million project to replenish the sand on the beaches, visitors will now have access to additional oceanfront fun just outside the doors of the North Beach casino properties…
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