Legendary gambling destination Atlantic City, N.J. is trying to re-make itself into a place where you can do more: attend a convention, see a show, visit a spa, hang out at the beach and get a nice meal. The goal is to attract more tourists — and their dollars. The city also wants to provide jobs for the thousands left unemployed after five casinos closed in the last four years.
The biggest sign of this re-make strategy is two casinos that have re-opened under new owners. After the Trump Taj Mahal went out of business in 2016, Hard Rock International spent more than $500 million transforming the dusty 1980s-style place into a trendy, rock-and-roll-themed resort. The grand opening event was held in a concert hall rather than on the casino floor. There were fireworks, smoke machines, acrobats, fire performers and a promise of a bright future.