The National Football League will be partnering with Caesars Entertainment, which owns three Atlantic City properties, to make the international gaming giant its first-ever “Official Casino Sponsor of the NFL,” the two organizations announced Thursday.
Through the deal, the NFL, previously a staunch opponent of lifting a near-nationwide ban on sports betting and then of legalizing it in New Jersey, will give Caesars exclusive rights to NFL trademarks including “Super Bowl” and “NFL Draft” in the United States and United Kingdom, excluding its casino sportsbooks.