Atlantic City casinos Light Up Pink for Breast Cancer Awareness Month throughout the month of October. To view more photos of Atlantic City casinos lit up pink, please click here.
Atlantic City, NJ – This October, Atlantic City’s casino industry will reaffirm its commitment to Breast Cancer Awareness Month by raising awareness, supporting research, and promoting the importance of early detection through various events and initiatives across the city.
This year marks the 26th anniversary of the Hard Rock PINKTOBER program supporting breast cancer awareness and research.
“Each October, Atlantic City casinos stand united with our employees, guests, and the greater community to raise awareness and show our support for those impacted by breast cancer,” said George Goldhoff, president, Casino Association of New Jersey (CANJ). “Breast cancer affects families across our communities, and Atlantic City casinos remain committed to supporting lifesaving research, promoting early detection, and helping ensure patients have access to the care and resources they need.”
According to the National Breast Cancer Foundation (NBCF), breast cancer remains one of the most common cancers in the United States and around the world. Advancements in medical research and the growing emphasis on early screenings continue to improve outcomes, underscoring the importance of awareness and regular screenings. When detected early, survival rates are significantly higher, highlighting how crucial awareness efforts like those taking place this October are to the well-being of those who need it most.
All month long, Atlantic City casinos will demonstrate their support through meaningful events and initiatives, including:
Bally’s Atlantic City
Bally’s will light its Pacific Avenue entrances and Phil’s Carousel Bar pink throughout October in recognition of Breast Cancer Awareness Month. Team members will also have the opportunity to purchase pins and paper tributes in honor of friends and loved ones affected by breast cancer. Employees will wear the pins throughout the month, while the tributes will be displayed in employee areas across the property. Guests can donate slot vouchers to breast cancer awareness. In addition, select table games will feature pink table felts throughout October in a show of support. $1 from every specialty cocktail served in Phil’s Carousel Bar during the month of October to be donated to Breast Cancer awareness.
Borgata Hotel & Casino Atlantic City
Borgata will proudly illuminate its towers in pink throughout October in recognition of Breast Cancer Awareness Month, showing support for those impacted by breast cancer and the ongoing fight against the disease
Caesars Entertainment’s Atlantic City Resorts
Throughout the month, Tropicana, Caesars, and Harrah’s Resort will “go pink,” with pink lights on each property’s exteriors in support of the thousands of brave women in the region who have battled breast cancer. At Tropicana, the cupola atop the Havana Tower, as well as every Tropicana fountain, will be made pink. At Caesars, the fountains and parking garage will also be lit pink in support of the cause, along with the Waterfront Tower Hallway at Harrah’s Resort.
The resorts are also participating in the following:
- Mobile on-site mammography screenings for Team Members, in partnership with the Atlantic Medical Imaging (AMI) Foundation.
- Pink Chair Sponsor for The Making Strides Walk Against Breast Cancer in Ocean City, N.J. on Sunday, Oct. 11 and Team Members will participate in the walk.
- At Tropicana, the following venues will donate $1 from every Tito’s Vodka cocktail sold: 10 North, Boogie Nights, Chelsea Five, il Verdi, Ossu Asian Tavern, Carmine’s and Cuba Libre.
- Boogie Nights at Tropicana will donate $1 for every admission to the club September 10 – October 30.
- The IMAX Theatre at Tropicana will donate $1 for every popcorn purchase September 1 – October 31.
- From September 1 through October 31, guests at Tropicana can purchase and personalize $5 pink ribbons at il Verdi, Ossu Asian Tavern, Chelsea Five and 10 North Lounge. The ribbons will be displayed at each venue’s bar in support of the campaign.
- Casino guests at all three properties will have the option to donate their coins to the Men Wear Pink Campaign via the NRT machines at cash out.
Men Wear Pink
Keith Purnell, Senior Director of Hotel Operations, and Christian Golder, Vice President of Security, both of Caesars Atlantic City; Jim Marota, Director of Sales, Harrah’s Resort Atlantic City; and John Happersett, Casino Operations Controller, and Larry Johnson, Executive Steward, both of Tropicana Atlantic City, are participating in the American Cancer Society’s Men Wear Pink campaign. Each leader has been using the power of pink to raise awareness and money for the American Cancer Society.
The properties have hosted a variety of Team Member fundraisers, including but not limited to, t-shirt, water ice and bake sales; prize drawings and a dunk tank event. The properties will host a Charity Golf Scramble at Blue Heron Pines on October 20.
Golden Nugget Atlantic City
Men Wear Pink
The Men of Golden Nugget, under the direction of Senior Vice President and General Manager Kevin Scull, have bonded together in a collaborative effort to raise funds for the American Cancer Society. Every dollar donated will aid in research, early detection and prevention and patient support programs. Kevin Scull along with our Executive, Leadership and Management Teams are all taking part to help bring awareness to a cause that affects everyone either directly or indirectly.
Pink Drink
Each dining outlet at Golden Nugget will feature a unique Pink Drink where $2 of each cocktail purchased goes towards Golden Nugget’s Men Wear Pink Campaign.
Spa
Select any pink nail polish during your manicure and/or pedicure and a portion of the proceeds will benefit the company’s month-long Men Wear Pink Campaign!
Kiosks
Donate unwanted slot vouchers in our drop boxes or make a donation on our redemption kiosks as a way for all of our guests to show their support for our campaign!
Employee Involvement
Golden Nugget Employees will be able to show their support through wearing pink branded bracelets as well as honoring loved ones through our Pink Ribbon Honor program which allows employees to write the name/s of friends and family who have been affected by Breast Cancer. The ribbons will be on display all month long in our Employee Dining Room.
Hard Rock Hotel & Casino Atlantic City
Hard Rock Atlantic City will once again turn pink this October to commemorate PINKTOBER®. This year marks the 26th anniversary of the Hard Rock PINKTOBER program supporting breast cancer awareness and research, with participation across all Hard Rock International company divisions, including Hard Rock Digital, Cafes, Hotels, Casinos, and Seminole Gaming. All PINKTOBER proceeds will benefit the American Cancer Society.
Light Us Up in Pink
Hard Rock Atlantic City will show support by lighting up pink throughout October. Table games will be lined with pink felt, the Atrium will be adorned with pink accents, and the porte cochere and guitar on October 1st will feature pink lights.
The Flavors of Pink
Hard Rock Atlantic City’s award-winning dining destinations Kuro, Council Oak Steaks & Seafood, and YOUYU will feature limited-edition PINKTOBER offerings including specials on Chloe Central Coast Rosé and a signature pink cocktail. YouYu will offer a Pinkalicious cupcake in their “grab and go” selections. Additionally, both Lobby Bar and Center Bar will feature unique PINKTOBER-themed cocktails throughout the month and specialty themed milkshakes will be offered at Hard Rock Café.
Limited-Edition PINKTOBER Pin and Merchandise
During the month of October, both the on-property Rock Shops and the online retail site will feature exclusive PINKTOBER merchandise, including limited-edition pins, t-shirts, hats, water bottles, totes, and other items to support Breast Cancer Awareness.
Making Strides Against Breast Cancer Walk – Sunday, October 11
Hard Rock Atlantic City will once again be the presenting sponsor of the Atlantic-Cape Making Strides Against Breast Cancer Walk on Sunday, Oct. 11. For additional information, or to register visit the walk page here.
Visit www.hardrock.com/PINKTOBER for more information.
Ocean Casino Resort
Ocean Casino Resort is the Dedication sponsor of Making Strides Against Breast Cancer in Ocean City. Ocean team members will be volunteering prior to the walk and participating in the walk as well. Ocean will feature the White Peach Paloma cocktail throughout the month of October with a portion of proceeds going to the American Cancer Society. Ocean will be illuminating its iconic ball pink and building sign throughout the month of October in recognition of breast cancer awareness and research.
Resorts Casino Hotel
Resorts Casino Hotel Recognizes Breast Cancer Awareness Month with Fundraising and Awareness Initiatives
Leading the effort is Kevin Duffey, Resorts’ Vice President of Administration, who is raising funds for the Men Wear Pink of Greater Philadelphia campaign. Guests and team members can support Kevin’s fundraising efforts by making a direct donation through his campaign page or by purchasing an $11 Perfect Pink Cosmo at the Boo Bar, with proceeds benefiting the cause. In addition, Resorts’ slot voucher collection boxes throughout the casino have been wrapped in pink to encourage guests to donate their unused slot vouchers in support of the campaign. Resorts Casino Hotel will also be illuminated in pink beginning October 1, joining other Atlantic City casinos in raising awareness.
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