Atlantic City, NJ – This October, the Atlantic City casino industry will reaffirm its commitment to Breast Cancer Awareness Month. Throughout the month, the casino industry will help raise awareness, support research, and promote early detection through various events and initiatives.
“Breast cancer impacts families in every community, but thanks to advances in detection, treatment, survival rates continue to rise. Each October during Breast Cancer Awareness Month, Atlantic City casinos stand united with our employees, guests, and the greater community to raise awareness and shine a light on this important cause,” said Mark Giannantonio, president, Casino Association of New Jersey (CANJ). “Atlantic City casinos remain committed to supporting groundbreaking research, promoting early detection, and ensuring care for all those impacted by this disease.”
According to the National Breast Cancer Foundation (NBCF), breast cancer remains one of the most common cancers in the United States. Continued advancements in medical research and the growing emphasis on early screenings are helping to improve outcomes. When detected early, survival rates are significantly higher, highlighting the importance of awareness efforts like those taking place this October.
Together, the industry is committed to shining a light on breast cancer awareness, encouraging preventive action, and standing alongside survivors, patients, and families in the fight against this disease. All month long, Atlantic City casinos will demonstrate their support through meaningful events and initiatives, including:
Borgata Hotel & Casino Atlantic City
- As part of Borgata’s commitment to promoting Breast Cancer Awareness, the building toppers of both MGM Tower and Borgata will be illuminated in pink throughout the month of October.
- In partnership with AMI, Borgata will host a Breast Cancer Awareness session for our employees on October 16, providing valuable information and resources to support education and early detection.
- Borgata will welcome the AMI Mammo Van onsite on October 22, offering convenient access to mammography services for our team members.
- The Dr. Jan Astin Mobile Digital Mammography Van travels throughout southeastern New Jersey to make breast cancer screening easier and more convenient. The custom-built, 38 foot van is completely self-contained. In addition to offering the latest 3D Digital Mammography equipment, the van provides a comfortable waiting area and a private dressing room. The mobile van’s radiology services are accredited by the American College of Radiology and the U.S. Food and Drug Administration. Mammography images are read by board-certified fellowship trained radiologists at Atlantic Medical Imaging.
Caesars Entertainment’s Atlantic City Resorts
Caesars Entertainment Atlantic City Resorts “Go Pink”
Throughout the month, Tropicana, Caesars, and Harrah’s Resort will “go pink,” with pink lights on each property’s exteriors in support of the thousands of brave women in the region who have battled breast cancer. At Tropicana, the cupola atop the Havana Tower, as well as every Tropicana fountain, will be made pink. At Caesars, the fountains and parking garage will also be lit pink in support of the cause, along with the Waterfront Tower Hallway at Harrah’s Resort.
The resorts are also participating in the following:
- Mobile on-site mammography screenings for team members, in partnership with the Atlantic Medical Imaging (AMI) Foundation.
- Pink Chair Sponsor for The Making Strides Walk Against Breast Cancer in Ocean City, N.J. on Sunday, October 12 and team members will participate in the walk.
- Harrah’s Resort will donate $1 from every Tito’s Vodka cocktail sold at participating bars and restaurants to the American Cancer Society’s Men Wear Pink Campaign. Participating venues include Gordon Ramsay Steak, La Strada at the Shore, Lobby Bar, The Pool, X Bar and VooDoo Lounge.
- Casino guests at all three properties will have the option to donate their coins to the Men Wear Pink Campaign via the NRT machines at cash out.
- Harrah’s Resort guests can opt to round up their checks and/or purchase pink ribbons at the various bars and restaurants on the property.
Men Wear Pink
Michael Kane, Vice President of Security, Caesars Atlantic City; Christopher Lee, Executive Chef and David Getter, Beverage Operations Manager, both of Harrah’s Resort Atlantic City; and John Happersett, Casino Operations Controller, Tropicana Atlantic City, are participating in the American Cancer Society’s Men Wear Pink campaign. Each leader has been using the power of pink to raise awareness and money for the American Cancer Society. The properties have hosted a variety of team member fundraisers, including but not limited to, t-shirt, water ice and bake sales; prize drawings and a dunk tank event. Upcoming fundraisers include a Charity Golf Scramble at Blue Heron Pines on October 20 and a trash-to-treasure sale.
Golden Nugget Atlantic City
Men Wear Pink: Fundraising efforts by the men of our Executive Team, Player Development Team, and others.
Pink Drink: Offered at all dining outlets where a portion of the proceeds benefits Making Strides Against Breast Cancer
Charity Donation at Kiosks: Guests have the ability to donate all or portions of their gaming vouchers to Making Strides Against Breast Cancer
Donation Bin: Located in the Casino for anyone wishing to donate towards Men Wear Pink & Making Strides
Hard Rock Hotel & Casino Atlantic City
Light Us Up in Pink
Hard Rock Atlantic City will show support by lighting up in pink throughout October. Table games will be lined with pink felt, the Atrium will be adorned with pink accents, and the hotel towers will feature pink lights.
The Flavors of Pink
Hard Rock Atlantic City’s award-winning dining destinations Kuro, Council Oak Steaks & Seafood, and YOUYU will feature limited-edition PINKTOBER offerings, including specials on Chloe Central Coast Rosé and the Pink Cotton Candy Cheesecake made with pink grapefruit sauce and a ginger cookie wafer. Additionally, both Lobby Bar and Center Bar will feature unique PINKTOBER-themed cocktails throughout the month.
Proceeds from each item sold will directly benefit PINKTOBER.
Limited-Edition PINKTOBER Pin and Merchandise
During the month of October, both the on-property Rock Shops and the online retail site will feature exclusive PINKTOBER merchandise, including limited-edition pins, t-shirts, hats, water bottles, totes, and other items to support Breast Cancer Awareness.
Hard Rock Team Members Dunk Tank Event – Friday, October 3
For the past four years, team members have had the opportunity to plunge Hard Rock Atlantic City management into a dunk tank on the boardwalk. New this year, casino hosts and other Hard Rock personalities will have the opportunity to be dunked, noon to 6PM.
Making Strides Against Breast Cancer Walk – Sunday, October 12
Hard Rock Atlantic City will once again be the presenting sponsor of the Atlantic-Cape Making Strides Against Breast Cancer Walk on Sunday, October 12. For additional information, or to register visit the walk page here.
Hard Rock Bet
Hard Rock Bet is proud to support PINKTOBER by donating a portion of proceeds from its top-rated sportsbook and online casino app to the Hard Rock Heals Foundation. The campaign will also be highlighted through in-app PINKTOBER-themed elements and amplified at events to raise awareness and drive support.
Visit www.hardrock.com/PINKTOBER for more information.
Ocean Casino Resort
Ocean Casino Resort Building
Ocean Casino Resort will be illuminating its iconic ball pink throughout the month of October in recognition of breast cancer awareness and research.
Ocean’s Pink Paloma
Throughout the month of October, customers can help support breast cancer awareness by purchasing this delicious cocktail made with Patron Silver, pink grapefruit sparkling soda, a pink sugar rim and garnished with lime. Available at 1927 Lounge, Amada, Balcony Bar, Chez Frites, Distrito, Harper’s, Linguini by the Sea, Lobby Bar, Ocean Steak, Sunny’s, Topgolf and Villain & Saint, the pink drink is $15 or for $27 you can purchase your beverage in an Ocean pink tumbler. $2 from every cocktail sold will be donated to the American Cancer Society.
Making Strides Against Breast Cancer
Ocean Casino Resort will be sponsoring and volunteering at the Making Strides Against Breast Cancer Walk taking place in Ocean City, NJ on Sunday, October 12. Ocean will host a dedication tent, man a sponsored photo station, staff water stations and manage a pink shop.
Resorts Casino Hotel
Resorts Casino Hotel recognizes Breast Cancer Awareness Month in October with the following events and promotions – all of which help raise money and awareness of this worthy cause:
Kevin Duffey, Resorts’ VP of Administration, is raising money for breast cancer awareness and the Men Wear Pink campaign of Greater Philadelphia. Guests and staff can help Kevin’s cause by either donating directly at this link, or by enjoying a Perfect Pink Cosmo at our new Boo Bar Pop-up Halloween Bar or at Capriccio Fine Italian Dining. The player development team is also participating in Men Wear Pink to benefit the American Cancer Society.
Resorts Casino Hotel will be lighting up in pink as part of PINKTOBER, a month-long, citywide initiative for breast cancer awareness and research.
Our slot voucher collection boxes located throughout the property are wrapped in pink to encourage players to drop their excess vouchers in support of Breast Cancer Awareness month. All proceeds will be donated to the Men Wear Pink campaign of Greater Philadelphia.
LandShark Bar and Grill is also showing its support of Breast Cancer Awareness month with the sale of Pink Parrot T-Shirts and their amazing pink Key Lime Pie. A portion of the proceeds from these items will be donated to Singing for Change to help fight breast cancer.