Hard Rock Atlantic City isn’t waiting for its grand opening this summer to get people interacting with the Hard Rock brand. The casino is inviting social gamers to join them at HardRockSocialCasino.com. The site is an online casino available on desktop and mobile.
Players can link the free gaming site to Hard Rock’s casino loyalty programs and earn points toward gifts. It’s no surprise that Hard Rock Atlantic City is trying to get a head start in attracting new customers and building its brand in the Garden State.
With Ocean Resort Casino also opening this summer, encouraging potential customers to interact with the brand prior to its opening is smart marketing. It also happens to build potential leads for its online casino scheduled to launch later this year. The resort also is now partnered with Hyatt.