It’s going to be slots on the Boardwalk and shots on the beach. This past week, Atlantic City’s council announced that they approved Hard Rock Atlantic City’s request to build a bar on the beach between Maryland Avenue and Steel Pier. The added beach bar is another big bat in a lineup of entertainment venues.
And those entertainment venues may produce the biggest hits of the year. According to legal documents obtained by the Press of Atlantic City, those who were involved in the decision pointed to Hard Rock’s economic leverage as a reason why the request was approved.
“Hard Rock has requested that the city authorize Hard Rock to apply for all necessary permits and approvals,” the paper reported. “Because of the economic impact of Hard Rock and the benefits to the City of Atlantic City, its visitors, residents and taxpayers, the City is willing to accommodate Hard Rock’s request.”