The Atlantic City Alliance (ACA), has named Elizabeth Cartmell as the Chief Executive Officer for the corporation to develop a marketing strategy that continues Atlantic City’s transformation into a premier destination resort.
The ACA is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full scale, broad-based, multi-year marketing program for Atlantic City. The ACA will work with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership.
“Thanks to Governor Christie, the Legislature and a united effort within the casino industry, the Atlantic City Alliance was formed with one overriding goal, to increase business volumes by promoting, marketing and developing Atlantic City as a premier destination resort,” said Don Marrandino, ACA Chairman and Eastern Division President of Caesars Entertainment.
“This Administration continues to enact an aggressive agenda to make Atlantic City a premier gaming and tourism destination while strengthening its role as an engine of business growth and investment for the city, state and regional economies,” said Governor Chris Christie. “The much needed reforms we are implementing will chart a new course for economic growth, job creation and prosperity in Atlantic City and the industry has been a vital part of this work. In Liza Cartmell, the Atlantic City Alliance has selected an experienced leader who will work collaboratively with our team to continue vital progress on key revitalization measures. I am pleased to welcome her to the Atlantic City team.”
Marrandino continued, “We are excited to have Liza Cartmell leading this organization. She is a world-class executive with the right experience and vision to lead an organization that will successfully market and promote Atlantic City. Under Liza’s leadership, the Atlantic City Alliance will create a new and improved brand identity for Atlantic City that resonates with Atlantic City’s current customer base as well as to tourists who currently bypass Atlantic City. This strategy will include components geared to improve convention and meeting business, the city-wide event calendar, and clean and safe initiatives. It will also develop a strategic marketing plan that will promote Atlantic City’s newly developed brand including the collective marketing of Atlantic City’s casino resorts’ vibrant nightlife, major concert venues with first-class headliners, upscale and celebrity chef restaurants, brand-name retail shopping and famous beach and Boardwalk. She’ll lead an organization that will make sure consumers know that our gaming and non-gaming entertainment offerings make Atlantic City second to none.”
Prior to joining the ACA, Cartmell served as the President of ARAMARK Sports and Entertainment.
“The combination of Liza’s financial background and management experience makes her a unique executive in her ability to lead and grow an organization, while making sure the organization is fiscally responsible and meets its goals,” said Peter Luukko, President and Chief Operating Officer of Comcast-Spectacor. “Liza and I have worked together on many projects over the past twenty years. She is the best in the business.”
Liza Cartmell will work alongside ACA Chairman Don Marrandino, the Eastern Division President of Caesars Entertainment. The ACA’s official Board of Trustees includes: Robert Griffin of Trump Entertainment Resorts, Tony Rodio of Tropicana Casino and Resort, Tom Ballance of Borgata Hotel Casino & Spa and Dennis Gomes of Resorts Casino Hotel.
The Members of the ACA include: Bally’s Atlantic City Casino Hotel, Borgata Hotel Casino & Spa, Caesars Atlantic City, Harrah’s Resort, Resorts Casino Hotel, Showboat Atlantic City, Tropicana Casino and Resort, Trump Plaza Hotel and Casino, and Trump Taj Mahal Hotel Casino.
About Atlantic City Alliance
Atlantic City Alliance is a not-for-profit 501 (c)(4) corporation dedicated to the marketing of Atlantic City and the promotion of its tourism district. The ACA’s primary goal is to develop a marketing strategy that continues Atlantic City’s transformation into a premier destination resort.
About Liza Cartmell
Prior to joining the Atlantic City Alliance, Liza Cartmell served as the President of ARAMARK Sports and Entertainment, overseeing the strategic direction and management of the Sports, Entertainment and Conventions, and the Parks and Destinations business units.
Cartmell first joined ARAMARK in 1989 and served the company with distinction in several leadership roles, including Chief Financial Officer of Sports and Entertainment and President of Stadiums and Arenas. “During her career at ARAMARK, Liza built meaningful and long-term partnerships with the country’s premier stadiums, arenas, convention centers and leisure destinations,” said Joseph Neubauer, Chairman and Chief Executive Officer of ARAMARK. “Her focus on creating unique and memorable guest experiences put ARAMARK at the forefront of the sports and entertainment hospitality industry.”
As Chair of the Board of the Please Touch Museum, Cartmell helped spearhead the relocation of the museum to the historic landmark Memorial Hall in Fairmount Park. In its new home, the Please Touch Museum restored a dilapidated treasure to its original use, increased visitation from 180,000 to over 600,000 visitors per year and became a linchpin in the revitalization of an economically distressed neighborhood.
She’s been referred to as a visionary whose leadership and innovative strategies transformed the way the sports and entertainment industry do business. A longtime New Jersey resident, Liza Cartmell is committed to the continued revitalization of Atlantic City and its casino resorts.