Hard Rock AC to launch Sportsbook in 2019 with GiG

November 29, 2018 NJBIZ

By Jessica Perry

Gaming Innovation Group Inc. has been selected as the provider for Hard Rock Hotel & Casino Atlantic City’s omnichannel Sportsbook, with an anticipated launch set for the first quarter of 2019. GiG said Thursday it signed a contract with Hard Rock International, following a Letter of Intent signed on Oct. 12, for services including GiG Sports Connect, GiG Trader and GiG Goal.

In addition to desktop and mobile online capabilities, the agreement also includes over the counter wagering and self-service betting terminals in Atlantic City. The new agreement continues a relationship between GiG and Hard Rock: The iGaming technology company also provides Hard Rock its GiG Magic website service, which it said supported the casino’s recent launch in the Garden State this past July. GiG said the agreement could lead to expansion in other states, as well.