New slogan for Atlantic City: Live, learn and earn

October 30, 2018 ROI-NJ

By Tom Bergeron

Many stakeholders in Atlantic City give credit to the “Do AC” campaign for helping the gaming industry get back on its feet following the double-dip crash of the economic downturn and Superstorm Sandy.

Today, there is a new slogan: Live, learn and earn. It comes from Stockton University President Harvey Kesselman, who says it personifies the university’s goal to bring jobs — and, thus, a stable working and middle class — to the resort town.

And, while Kesselman said it originated with students in mind, those at the Garden State Initiative’s forum on the Economic Future of Atlantic City last week at Ocean Resort Casino said it represents the vision of all of the town’s businesses as they aim to hire locally to build the economy.